World Class. Normal for Norfolk
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It’s been the butt of comedians’ jokes for many a year – but now Norfolk is fighting back with a bold campaign to champion itself as not just a fantastic place for a holiday but also a world class business destination.
Already the home of blue chip companies such as Aviva, Virgin Money and the iconic Lotus Cars plus health and life sciences, renewable and sustainable energy companies, Norfolk’s top 75 generate business worth £28billion. But Norfolk has historically suffered from outdated perceptions and stereotypes.
The county is turning an old stereotype ‘Normal for Norfolk’ – a phrase formerly used to denigrate the county and its inhabitants – on its head and using it as branding in a major campaign to position the county as a world class place to work and live, demonstrating what’s normal for Norfolk now.
The campaign aims to help bring 5,000 high value jobs into the county – and treble the number of enquiries about investing in Norfolk.
You can get involved in the following ways:
Submit your favourite photographs of Norfolk for the gallery.
Shoot a video that busts a myth or misconception about Norfolk. There’s a Fujifilm FinePix F200EXR camera worth £250 to be won each month.
Be loud and proud on-line by putting right those who have got it wrong – all with a sense of humour of course!
Learn more about the county, and tell others.
